(Student Project)
-Brand Identity
-Digital Design
Spritz
Spritz is a brand identity for a cleaning company for those with a zest for life who prioritize experiences over material possessions. We believe in creating a cleaner, greener world without sacrificing the vibrancy of living. This company uses eco friendly ingredients to clean consumers houses. I used to work for a bicycle run eco friendly house cleaning company and I really loved the idea of recreating that. I wanted to create a really clean sleek logo that used the negative space to incorporate something that wasn't too literal. I think the water droplet fits really nicely. I chose really calm in inviting colors to create trust between this Spritz and the consumer, we are entering their houses after all. I wanted this brand to feel a little bit more luxurious and upscale for those people who want to enjoy the finer things in life and put their trust in a company that will take care of their home.
