(Student Project)
-Brand Identity Design
LNT
As part of a rebranding project for Subaru’s eco-friendly vehicle line, I developed a comprehensive visual identity for the new sub-brand, LNT (Leave No Trace). The design aims to reflect the company's commitment to sustainability, combining clean, modern aesthetics with nature-inspired elements while being the first carbon neutral vehicle line. I chose colors that were colors you would see in nature. The logo while incorporating the LNT letters also represents an arrow like the ones you might find while out on a hike. I wanted this brand to focus more on the places you'd go and the adventures you'd have with your LNT and less about the car itself. Leaving no trace, if you will.
