(Student Project)
-Editorial Design
Batch
The goal was to appeal to potential homebuyers in areas where the company revitalizes old structures, offering them insights into the history and transformation of each building. To address this, I designed the brochure with an emphasis on open space while adhering to a strong grid system for clarity and organization. I selected a nostalgic type lockup for the cover, inspired by designs reminiscent of an old bakery, to evoke a sense of heritage and warmth. Complementing this was bold typography for the tagline, ensuring the message was both engaging and memorable. To visually convey the company’s mission, I incorporated a mix of vintage and contemporary photographs, demonstrating how the revitalized buildings harmoniously integrate the old and the new, providing a compelling narrative for prospective residents.
